Tilley Talks Travel broadcasts live from the Bradenton studio of WWPR 1490 and streams simultaneously worldwide vie the internet.

The area in Florida from which our show originates is one of the most important niche markets in the United States, and reaches similar markets worldwide.

A snapshot of our listeners: Our listeners and readers make up the perfect travel target market.

• average household income: $72,000
• 60% are in their peak earning years.
• 71% are college graduates.
• 75% are in business or the professions.
• 52% are in top management.
• 20% have investment portfolios valued at $200,000.
• 72% frequently use air travel or business.
• 45% travel internationally.
• 90% own two or more vehicles.
• 75% use computers.

Who makes up the “Nifty Fifty” — Tilley Talks Travel's prime listening audience?

• Americans in the 50+ demographic:
• represent 25% of the U.S. population;
• have a combined annual income of over $800 billion;
• own 77% of all financial assets in the U.S.;
• hold 80% of all the money in the U.S. savings and loans;
• invest more in the stock market than any other age group;
• purchase 34% of all new domestic cars and 48% of all luxury cars;
• spend more money on travel and recreation than any other age group;
• spend more on personal care products;
• account for 25% of all toy sales;
• account for 40% of total consumer demands.
• The promotional benefits and dynamics of radio

Radio

Radio “hits home”; it is the medium with the broadest consumer reach. It surpasses television, newspapers, and magazines in reaching more people and a wider demographic of the public.

In terms of talk radio, the public makes a conscious choice to listen — for information. And they act on the information they hear.

As a medium, radio is number one in terms of primary targets: it is direct to consumers; reaches clearly defined and diverse specialty marketing targets; appeals to all ages, gender, and other demographics.

Talk radio especially appeals to an upper scale demographic: professional business women; managerial levels; highly educated “lifelong learners” for whom consumer awareness and critical thinking skills are fundamental to their personal and business lifestyles.

Radio is the prime ongoing medium throughout the working day. Consumer research identifies radio as the number one medium between 10 a.m. and 3 p.m.

As a source of news, and consumer and current affairs, radio has the most extensive and ongoing reach. Radio is the primary information source all day long.

The technology of talk radio and Internet makes it immediate, flexible, and highly adaptable. Advertising can be produced quickly and easily with high production values. Talk radio and Internet can meet production deadlines faster than other media.

Talk radio has built-in cost-efficiency: it is the nature of the medium. Talk radio’s “cost-per-thousand” remains the lowest of all major media.

Talk radio is the human voice. Talk radio is worldwide.

Talk radio is the most cost-effective and results-oriented medium for showcasing your product and for reaching consumers directly.